Our Mission Statement
Aum is a love story that began with this sentence: “Let’s create an event and feel the joy of giving and receiving. Together.”
Our mission is to create gorgeous, sustainable, original, cutting edge, friendly and safe environments for beautiful people and tribes to gather and celebrate as one. To explore and share in the abundance of love, music and art in this world. To be a platform for all kinds of incredible art, music, ideas, interactions and creativity. To support in real terms, the beautiful artists of all kinds whom we are so privileged to have in our lives.
Our passion is people. We create from the heart with eternal gratitude.
What is important to us?
Truly Memorable Experiences
At AUM, music is sacred. Our dance-floors are our church. We aim to bring you the most soul uplifting sounds from here at home and all around the world. Expect delicious cutting edge aural vibes created by talented musicians, from the old legends to the brand new. All playing their art through excellent sound systems on gorgeous stages. Expect the unexpected. Expect to be moved.
We include as much art in all of its forms wherever possible at our events. We actively support art and artists in every way we can and try to bring colour and vibrancy to everything we do. AUM is not just a place to view art, it is a place to DO art! So please do join in.
AUM is already one of Aotearoa New Zealand’s cleanest, litter free and most integrated events. We will keep it that way. We want this to last so we are striving to ensure sustainability in all areas of our business. From our business model itself, to the inclusion and support of local artists, suppliers and contributors, to the continued creation and delivery of zero waste events where we will be environmentally conscious at all times with a view for continued improvement and sharing of what we learn and achieve with the community.
A few statistics from last year’s festival
300+ safe, happy, engaged children on site
49% female – 51% male *excludes non binary
Almost completely even split across all age groups giving us the best representation of society possible – 0 to 20, 21 to 25, 26 to 30, 31 to 40 and 41+
Tickets sold around the world with foreign nationals joining the family from Australia, France, United States, England, Germany, Netherlands, Canada, Sweden, Mexico, Spain, Switzerland, Japan, Scotland, Italy and more
LGBGT+ community solidly represented throughout our guests, crew, artists, and contributors
Zero serious medical incidents and zero hospitalisations
Zero alcohol-related issues
Zero arrests/ Police matters
One gatecrasher removed from the site
One moderate medical matter, beautifully managed on site
Zero tagging or other vandalism/ property damage
Zero increase in waste from last year even with the increased numbers.
Anna, Paul & Steve
AUM New Year’s Music Festival